MISSION
Susie is a Netherlands-based company that creates vegan ice creams made from 100% salvaged fruit that does not meet the quality requirements for distributors. They also do not use additives or added sugars. Susie’s products promote a healthier and more sustainable lifestyle. The objective is to create two large window stickers based on an existing flyer.
CASE STUDY
After editing the size and text as requested, the goal is to create something visually appealing and unique. The company wants to transform the initial design to draw attention to specific subjects, such as the issue of food waste.
MY WORK
The client needs two large window stickers, edited from each page of the original flyer. For the “front,” the title, some text, and colours need to be changed, along with an edit of the logo image using Photoshop. For the “back,” the colours need to be updated, and the list of information needs a more appealing visual arrangement.
From my point of view, the front of the flyer needs to be made more interesting by enlarging the logo and focusing on only the crucial information. For the back, it’s important to clean up, reorder, and amplify the information in the list, while possibly avoiding the use of lines.
I created a large title with the message “Here available healthy and sustainable ice cream!” using a bold black font, as on the website’s name in the footer. With the logo design, the new arrangement of the words, and the editing of the image, the result is less cluttered and cleaner than before. I also decided to add the word “NEW” in the upper left corner to balance with the pink enlarged icon on the opposite side.
I went beyond the client’s request by providing her with three versions of the stickers: two posters (which can be placed horizontally or vertically), and one round version with just the logo.
While working on the restyling of the back of the original flyer, I proceeded with the exact specification from the client, by placing all the descriptions on two sides, balanced and centred as requested. However, to achieve a better visual result, I try adding the word “NEW,” edit the title, and place pink wobbly lines on top of the first box in the pile. The result in Proposition #1, is the one more similar to the client’s request, I opted changing the colour of the lines to reduce disturbance, but I also provided the client with Proposition 2 to offer a visual comparison of the options without the yellow lines.
Additionally, I designed Proposition #3 because, during our meeting, it became clear that some descriptions were more important than others. In my view, changing the size or weight of the text for certain information would have made the distinction too subtle. Instead, I used graphic elements similar to the logo and the pink wobbly lines to highlight some of the text, maintaining the same breezy style of communication.
Engaged by the graphic elements, the client proposed using icons and asked me to try different approaches for the arrangement. I used “Vegan Icons” by Woodcutter, which, in my opinion, have a communication style similar to the brand. Thanks to my drawing background, sketching and illustration skills, I was able to easily edit some of the icons to better represent the descriptions.
In this phase, various design edits were needed to help the client find their preferred visual for the final poster and to show how the elements could interact with one another on the page.
In our last meeting with the client, we opted for the cleaner version (n.8), deciding to focus only on the important descriptions and avoid the crowded effect. I finally edited the white space, enlarging the text and graphic elements with proposition n.9, which was the one ultimately approved.
IMPACT
The work on the stickers was so well received that the client decided to make them in a poster version as well, in order to be placed inside the store, alongside the stickers on the windows and thanks to my suggestion, the round one will be printed to be placed on cars and maybe given as freebies to customers.
My skills and reliability helped create a strong relationship with this Client that subsequently proposed me other jobs of image editing and content design for the company’s website and ecommerce.
