MISSION
The Veneto Region in Italy requested the creation of a logo capable of representing multiple territories to be used in public events and marketing advertisements.
CASE STUDY
The logo must uniquely and unanimously represent the twelve areas of the region involved, reflecting their culture, landscapes, food, and wine traditions, while also conveying a sense of community and belonging.
It should serve as the official brand identity of Colli Veneti (Hills of Veneto) in official communications, campaigns, promotional materials, website designs, and social media.
The graphic design of the logo, without specific references to any area, needs to include the naming “Colli Veneti” and, occasionally, “Giornata Regionale.”
my work
To maintain continuity between brands of the same institution, I decided to use a similar style. Upon researching the peculiarities of the area this logo needs to represent, I noticed that each important aspect of the land already had an associated colour. I traced the shape of the Region as a unique and unanimous icon of the territory and highlighted the areas of interest with these colours. Initially, I intended to apply the existing palette, but since many areas share similar focuses (parks, mountains, art cities…), I chose a different approach for the colour distribution, creating new and more vibrant nuances.
I opted for a sans-serif font, bold to complement the strong cut of the graphic outline, and easy to read in both large and small prints. I chose Impact and edited the capital letters.
impact
My design aims to maintain a graphic style for a brand that already has a strong communication strategy in place, to avoid creating too much noise in the brand identity of Veneto. This approach can help prevent misunderstandings between departments of the same institution. However, it would be interesting to evaluate a more creative alternative with the audience. I wasn’t given the opportunity to conduct a real study on the final users, so my choices were primarily based on research evaluating the target audience through social media communication and engagement.
I chose brighter colours in my design and used rough, not detailed cuts of the areas of interest, with sharp edges to engage a younger audience. Overall, this logo design is vivid enough to be considered modern, immediate, and well-integrated with the brand identity of this institution.
